PPC – Assistant Manager

Job Description

• Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook, Instagram, and YouTube etc.

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

• Manage the creation of large keyword lists.

• Provide creative copy suggestions.

• Manage Display network placement lists on Google Ads and through other contextual advertising platforms.

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network.

• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

• Provide oversight, manage, and be able to generate monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Keep pace with search engine and PPC industry trends and developments.

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance.

Desired Candidate Profile

• No less than 4 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).

• Proficiency in MS Excel, PowerPoint, and Word.

• Experience with website analysis using a variety of analytics tools including Google Analytics.

• Experience working with popular PPC ad platforms (Google Ads).

• Experience across paid campaigns on Facebook, Twitter, Instagram, Snapchat, LinkedIn and Youtube.

• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

• Analytical thinking with strong maths skills

• Apply at Email: hina.s@studyin-uk.com