PPC – Assistant Manager

Job Description

  • Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook, Instagram, and YouTube etc.

  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

  • Manage the creation of large keyword lists.

  • Provide creative copy suggestions.

  • Manage Display network placement lists on Google Ads and through other contextual advertising platforms.

  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network.

  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

  • Provide oversight, manage, and be able to generate monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

  • Keep pace with search engine and PPC industry trends and developments.

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance.

Desired Candidate Profile

  • No less than 4 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).

  • Proficiency in MS Excel, PowerPoint, and Word.

  • Experience with website analysis using a variety of analytics tools including Google Analytics.

  • Experience working with popular PPC ad platforms (Google Ads).

  • Experience across paid campaigns on Facebook, Twitter, Instagram, Snapchat, LinkedIn and Youtube.

  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

  • Analytical thinking with strong maths skills

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